WEAR IT Georgia
"Wear It" Georgia campaign
“Wear It!” is the leading national campaign designed to meet the needs of the recreational boating community through its broad-based, multi-faceted partnerships. Through these alliances on a variety of national, regional and community-based scales, the yearlong campaign focuses on family-oriented and family-targeted education and safety awareness messages. The campaign places specific focus on life jacket wear, educating and informing the recreational boating public about the different life jacket options that are currently available, including inflatable life jackets.